Hey there,

If you are a regular reader on this blog, you will realize I have been making a few changes here and there. This blog layout was actually the original layout I used when starting Expeditus Media. Subsequently, I have changed the layout to a more personal one. However, I realize that I still like this layout more as it provides a very clean and easy way of navigating the site. It also gives me alot of flexibility in adding new features to it. So, hopefully this layout will remain throughout 2010.

Besides the change of layout, I also want to take this opportunity to update you on several things that I have been planning for 2010.

Facebook Page

Originally, Expeditus Media have already got a Facebook page months ago. At that time, I was running a Facebook group and was not sure what am I suppose to do with page. Now I have a clear idea of what this page is going to do. I will be using the Facebook page to provide industrial updates, blog posting and sources to download free reports. It will also include polls, case study videos and a discussion forum for everyone to share and give comments of social media.

The intention of this page is to educate fans about the social media industry and to witness the evolving social media landscape. The updates provided will be useful for marketers, community managers, business owners and social media enthusiast as these updates will be geared towards achieving business objectives. Therefore, you won’t see funny videos or pictures on the page but strictly business oriented content.

I will also phrase out the group and channel them to the fan page I have created.

What About My Facebook Profile?

The original intention was to use my profile page as a mean to connect to individuals at a deeper level. It will still be open to everyone who wants to connect and share insights with me. But I will not be sharing as much social media information on my profile page as I do in the past.

My profile page will still contain informative content (you don’t need to know what I had for lunch yesterday, and which toilet is unclean right?). I still share entertaining videos, pictures and some things I learn along the way. But will be strictly personal.

I believe in this way, it is much easier for those who are reading my status updates regularly. I also believe it’s much easier for me to identify those who wants to know more about social media marketing and to be gathered in to one community.

Twitter

Currently, I have no plans for my Twitter account. I will still be using my personal Twitter account to share about social media content since most followers comes from the marketing, social media and business background. So if you want to get industry news about social media or you want to get connected with me, do follow me @rodericklow and start chatting.

My Blog

Besides changing the layout. 2010 will also be the year where I will focus most of my energy on creating and publishing content. In that, I mean creating more how-to ebooks for download in Free resources, videos and slides to share about social media. The style of the blog posts will also change by 2010. In the past, I use to write about everything I read on social media. By next year onwards, it will be geared towards business owners and marketers, community managers etc. That will be the target audience I hope to attract to my blog and Facebook Page.

So don’t be surprise if you read about insights, complex methodology and statistics dominating the site.

I believe a website should be easily navigated and not confusing for the users. Therefore the features of the site will remain largely unchanged except maybe some additional features along the way.

I am also keen to come up with products for sale in the later half of the year. I am still not sure what products I am going to come up with but the one I am certain will be the book I am currently writing now. So do look out for the announcement in the middle of next year, will reveal more about it when the time is right.

Conclusion

2010 is certainly going to be an exciting year for me and Expeditus Media. I hope to contribute more to the marketplace with my skills and hopefully more organizations will make use of social media to not only make money from it but do social good too.

Have a happy holiday,

Rod

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