The words ‘Social Media’ is everywhere and there is no shortage of tactical advice and examples of “Social Media campaigns” online. But beware: Jumping into Social Media without a well thought out strategy and a real understanding of the space increases your chances of a serious misstep and can even leave your brand worse off than it was before.

A social media audit can help you create a solid strategy and understand potential risks, opportunities and rewards before you jump in.

In this 1 day program, you will learn everything from nuts and bolts strategic decisions (goals, target audiences, success metrics, etc.) to the finer points of program execution (legal/policy constraints and internal requirements) — and everything in between.

Learning Outcome

• How “Social Media ready” is your organization
• How to create a social media engagement policy
• How to hire the right person for social media marketing
• How much time is needed for social media marketing
• How to track your ROI

Who should Attend

• Chief Marketing Officers
• Chief Executive Officers
• Human Resource Managers
• Business Owners

We have a pre-course questionnaire that helps both clients and our organisation in determining the best fit and programmes. Ask for a copy to be sent to you from info@expeditusmedia.com.