Marketers are known for talking, not listening. That is not to suggest we have not used tools like focus groups, user surveys or other research instruments in the past. It’s just that, in the era of the participatory web, listening is not an option; it is a mandate. Although many marketers understand what is it, few truly understand how to apply listening to the social media process. It’s not something that you apply once at the beginning of an engagement. It is something you have to do throughout the process.

So how do we turn that trend around to ensure listening is part of the beginning, middle and end of a company’s social media efforts?

In this 1 day program, participants will learn what they should listen for and how to use the tools to listen on the social web. They will also learn how to analysis the data gathered and use them to design a social media marketing plan.

Learning Outcome

• Why listening is the first thing you need to do
• The eight stages of listening
• What to listen on the social web
• Creating your own dashboard
• Tools you can use to listen on the social web
• How to analysis the information gathered

Who Should Attend

• Marketing Analyst
• Business Owners
• Campaign Managers
• Community Managers
• Marketing Executives

We have a pre-course questionnaire that helps both clients and our organisation in determining the best fit and programmes. Ask for a copy to be sent to you from info@expeditusmedia.com