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Building a Vocal Community

community_picMany businesses ask whether there is value to building or participating in communities. But this is fundamentally the wrong question. After all, the communities are already in existence – people of like minds, with common interests, fascinations or even passions gravitate towards each other. They find a sense of purpose. And they talk about you, your business and your brands whether you want them to or not.

Organizations no longer have a choice to decide if they need to build a community, they have to build a community if they want to retain the loyalty of their existing customers, generate feedbacks and ideas and create awareness for the brand.

Below are five reasons why organizations are building online communities.

  1. Stronger relationships with customers will improve loyalty.
  2. An online community will increase Search Engine Optimization thus driving traffic to your website. It will also increase the proportion of positive consumer comments online.
  3. Your online community will provide a better understanding of customer needs and a platform for immediate customer’s feedback on new ideas and services.
  4. Online communities build and amplify positive word of mouth, advocacy and PR.
  5. An ongoing dialogue will help keep customers at the heart of the business.

With this 1 day program, participants will have a better understanding of the type of communities they want to develop for their organization, how they can grow and manage the community as well as make the members an advocate for the organization.

Learning Outcome

  • Why build a community of advocates
  • Understanding the Opportunities and Risks
  • 8 Types of communities and their characteristics
  • Strategies to build and grow a successful community
  • How to leverage on the community for word-of-mouth marketing, insights and customer’s loyalty

Who Should Attend

  • Marketing Executives
  • Community Managers
  • Business Owners
  • Professionals

We have a pre-course questionnaire that helps both clients and our organisation in determining the best fit and programmes. Ask for a copy to be sent to you from info@expeditusmedia.com