Branding in the new era have shifted to more engagement orientated due to the advent of Web 2.0 and Social Media. There is now a whole generation of children growing up who never knew a time when it wasn’t possible to book tickets, plan holidays, find films, send emails, and research the entire repository of human knowledge within 2 minutes of firing up a PC.

Branding 2.0 means accepting that no matter how large your marketing budget, you can no longer dictate to consumers about what they want or when. Failure to upgrade to Branding 2.0 may lead to your company becoming incompatible with its customers and ultimately, obsolete.

This brave new world calls for a brave new approach to branding. Perhaps it’s time your organization upgrade to Branding 2.0—a new approach to branding for a digital, integrated age.

In this 1 day program, we strive to help participants understand the myths surrounding branding on the social web, equip them with the skills, strategies and tools necessary to create an exceptional experience for their customers.

Learning Outcome

• Understand the myths surrounding branding 2.0
• How you can establish your brand in the digital age
• Tools you can use to establish your brand
• Let consumers show pride in buying from you
• How to create an exceptional experience

Who Should Attend

• Chief Marketing Officers
• Professionals
  
• Business Owners
• Marketing Executives
• Customer Service Officers

We have a pre-course questionnaire that helps both clients and our organisation in determining the best fit and programmes. Ask for a copy to be sent to you from info@expeditusmedia.com