Not long ago, Channel NewsAsia posted a report highlighting the importance of monitoring social media for corporate reputation. In the report, they suggest SMEs invest more to monitor what is being said because it would affect the company’s reputations as well as business prospects.
One of the example highlighted in the article is the protests against US beef imports in South Korea in 2008. experts says that the reason the matter blew out of proportion is because the South Korean authorities did not monitor the rumors on the cyberspace about the …

Social media is now use for pretty much everything business. From sales and marketing, branding to even recruitment. Yes, Singapore firms are now using social media to recruit job seekers. Channel NewsAsia published a post that give us a perspective of how companies are using social media to attract likely employees. It found that LinkedIn is the best platform to look for suitable candidates because “it is more relevant and the job seekers seem more earnest in their applications.”
In the past, looking for employees seem to be a tough job. …

Sometimes you wonder, why something as simple as Twitter that can only update 140 characters can cause so much confusion among content marketers. Maybe we should see Twitter as a hammer, a tool that is simple to use yet powerful. It can help build a 3 storage bookshelf or it can be use to build a home that can house an entire family.
It all depends on how you will be using the hammer. Will you wield it in a disastrous way or will you use it skillfully together with a …

Many businesses who are rejecting the idea of using Twitter as part of their online marketing mix involve the concern of ROI.It’s a geniune concern because social media is still very hard to measure for most businesses. Not many companies can be like Dell (where they made $3million dollars using Twitter alone). Most social media operates in a ‘business provide the content and users have the freedom to find out more themselves.’ model. While that sounds great for creating a long term relationship, it’s really quit hard to track.

To increase web site visibility to search engines. In relation with the first reason on why blogs are important, search engine visibility is greatly increased by the number of responses and unique users visiting a website or blog. Because content in blogs are updated constantly, search engines are able to index a blog quickly.

Video marketing is one of the most powerful strategies for attracting traffic to websites and blogs. Most of the network and internet marketers are utilizing it because it’s free and it helps to market their products and services to people around the world and it has become more and more popular worldwide.
There are a few video submission tools on the market today. Some video submission tools are free while others are paid programs. The paid versions will always offer more and often times pay for themselves over and over simply …