In collaboration with ThinkAccelerator Marketing, Expeditus Media is organizing a social media marketing workshop for all business owners.
This full day workshop aim to help business owners like yourself take your business online and exploit the growth of social media for your marketing in the year of the Tiger. Join us and find out how social media will affect you and your business in the future.
Workshop Highlights

How to build a social media community around your brand or product
Creating engaging content for your members to share
Learn how to create a Word of …

Singapore Tourism Board and the National Heritage Board have been experimenting with social media for almost 2 years now. I have to say, they are doing pretty well in areas where others have failed miserably. Just look at Yesterday.sg! Recently they have made a few announcements about their digital marketing plans for the coming year.
National Heritage Board
In the past, visitors to museums could only be lure by cheap ticket pricing or when they hold spectacular exhibitions. However, all these may not be enough to attract the younger crowd of …

Recently, I have been thinking about what make social media carry so much hype and hope for organizations in the future. One of the reasons social media grew beyond expectation is because of it’s ability to simplify sharing of ideas and experiences with each another.
Organizations understand the power of word of mouth online and is ready to do whatever it takes to get users to talk about their brand.
Small organizations will start joining social media sites like Facebook, Twitter, blogs, Youtube and publish articles, pictures and videos, hopping that something …

Many of the studies, statistics and research posted here refer to what is going on in States. Locally, it is very tough to find studies that are both credible and insightful. It is even more rare to find studies on social media published in mainstream.
Just 3 days ago, Channel News Asia published a survey conducted by students of Singapore Polytechnic’s School of Communication, Arts and Social Sciences. The objective of the survey is to find out the usage of the social web among youths. They spoke  to about 800 youths …

A recent survey of 100 Asian SMEs in five countries (majority from Singapore and Malaysia) about their usage of social media marketing was published in The Straits Times in November.  The survey was conducted by marketing consultancy NetProfitQuest (NPQ) and they found that 72% have some presence on social media platforms like Youtube, Twitter and Facebook. Of those with presence on the social web, 79% have a Facebook page and it has now overtook blogs as the number one preferred social media platform.
My take is businesses feel that Facebook is …

I have been attending networking sessions many times a year. It was until recently that i learn of a btter way to maximize my ROI from networking sessions without increasing the number of networking sessions.
The secret? To identify a few organizations related to your industry and focus on establishing your presence in the organizations.
You will get uncomfortable initially, but…
For those who have met me in networking sessions will know that i am not a very good networker offline. It will take awhile for me to get warm up and take …

Is social media really a revolution?
It has been more than a year since social media became a hot topic in both the business and media world. Many so called social media experts and web strategists are popping up like mushrooms trying to help others make sense of what social media can achieve. But is social media really a big revolution? Or is it just a normal evolution we are experiencing?
Before we can answer this question, we need to understand what is the difference between these two words.
What does revolution means
According …