For those who have been following me on Facebook will know that I have recently attended a food sampling event organized by Botak Jones. Prior to the event, I have been praising them for their social media effort. Well, I don’t usually sing praises of any brand, let alone made in Singapore. But one thing  stood out about Botak Jones that make it hard for me not to love them. Their willingness to try new things.
Yes, it is this trait that separate them from all the other F&B businesses. Though …

A recent survey of 100 Asian SMEs in five countries (majority from Singapore and Malaysia) about their usage of social media marketing was published in The Straits Times in November.  The survey was conducted by marketing consultancy NetProfitQuest (NPQ) and they found that 72% have some presence on social media platforms like Youtube, Twitter and Facebook. Of those with presence on the social web, 79% have a Facebook page and it has now overtook blogs as the number one preferred social media platform.
My take is businesses feel that Facebook is …

Socialnomics, the same group that gave us the highly popular video Social media Revolution have done it yet again. This time they put together a video that showcase some examples of Social Media ROI on campaigns and the companies that are in the social sphere.
We all know that measuring social media is one of the toughest thing to do, therefore, socialnomics suggest that we should not try to measure social media like we do with traditional media. Erik Qualman, the author of Socialnomics use a great analogy to make this …

I think I was wrong by having this misconception that users on the social web does not like promotional messages and advertisements. A new study done by Performics and ROI Research on 3,000 consumers revealed that companies who embrace social media and communicate relevant messages to their target audience and on their terms will get customers and grow their sales.
The report found that 48% who saw a brand being mention on Twitter will turn to search engine to further research the brand. 30% of the respondents said that they learn …

First and foremost, I want to apologies for this poorly taken video. I was experimenting if I could use my Omina II to take videos on the go. The answer is no. I think I will stick to my webcam and executive chair. Anyway, this video is to answer a very mysterious question most businesses have. Why are they not getting any results with their Facebook marketing effort?
So if you want to know what you have done wrong, watch this short clip now!

Someone ask what I meant when I say …

Good news! MIS (Marketing Institute of Singapore) is holding a two full day congress with 23 speakers from the region. The topics to be discuss this year will be on Marketing, Digital Marketing and Sales. If you register now till 23rd Oct, you will enjoy a 15% discount for the event. For more details of the speakers and the event, click here.
National Sales and Marketing Congress is especially useful for Marketing Professionals, Directors, Business Owners and Sales Professionals. If time permits, I will be going. hope to see you there!
Event …

Here are top 10 reasons why you should let someone else sell your advertising for you. You can be a webmaster or a blogger, it doesn’t matter.
#1 You can blog more – Spend more time blogging, building relationship with readers and driving traffic.
#2 You don’t have to deal with constant questions about your ad rates.
#3 You don’t have to invoice customers – Get rid of the paperwork and administration you hate.
#4 You can just sit back each month and collect a check – Isn’t that what you wanted?
#5 You don’t …