With the much introduction of social media sites like Facebook and Myspace, and user-generated news sites like Reddit and Digg, venture capital became a little harder to get.

Reddit is a site where users submit and vote on articles, videos, and pictures received $12,000 in startup capital. As the site became really popular with 60,000 to 70,000 unique visitors per day they took round of funding, which brought the total amount of venture captial received to under $100,000. After they reached the level of 85k unique visitors per day, Conde Nast publications bought them, for undisclosed millions.

What do Digg, MySpace, Reddit, twitter, and Facebook all have a problem with? If you said “coming up with a consistently profitable revenue model” you would be right.

The biggest hero in the social media is Kevin Rose of Digg. He has managed to get huge amounts of VC for Digg, along with cash for his video site Revision3, and failed twitter clone, Pownce. Why has he continued to be able to raise money, without a significant return on investment? The more preferable route involves him being able to “convince” some other entity that the venture has sustainable value, and give you a payout on the original investment, along with a substantial percentage of the profits related to the sale.

While this in itself creates a problem for VC investors, the social component of Digg, the minute funding is withdrawn, you not only cease hemorrhaging money, and you disenfranchise millions of users as well. Then the site’s user’s defect to the new startup, leaving the startup that was “too big to fail”, and allowing it to do precisely that. The charismatic owner leaves to form some other venture. You are left high and dry, holding out for someone who will buy the site at a reduced price to rebuild it to its former glory at some later date.

There are cases where wise VC expenditures have reaped rewards for investors and for the buyer as well. Reddit’s buyout was one case where the price was justified, regardless of what Conde Nast payed. They have an extremely loyal user base, and Conde Nast has been able to use it to drive traffic to its other online assets.

Unless there is a revolution in online advertising, these companies will continue to lose money, and become the fat albatross that ruins the fundraising landscape for other entrepreneurs.

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So now the real question is how to your write these kind of headlines. There are a few factors that are going to affect the way you write these headlines. In the end, there are two main different ways that you can go about writing these headlines and getting the attention that you crave so badly.

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If you are going to spend money on a freelance copywriter to design your ads, You might as well want to make sure that your ads appeal to the right market. A lot of times, freelance writers will know the different trends and what people are looking for in that market place. That is the kind of thing that is good to have on your side.

On average, 80% to 100% of people will read your headline copy, however only 30% will read the rest.
The better the headline, the better your odds of beating the averages and getting what you’ve written read by a larger percentage of people.

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