Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings (Wikipedia)

Do you make these mistakes in the course of your site’s search engine optimization?  Here are 10 common mistakes to watch out for.

1. Untargeted Keywords. The people who use search engines are normal people who are not likely to use words used in advertising brochures. Get to know how your customers ask for your services or products and use these keywords in your content. You should do actual keyword research first before you plunge in.

2.  Believing all search engines are the same. What pleases Yahoo might not necessarily please MSN or Google. Optimize your content, keywords, inbound links, and internal linking structure so that there is something for at least one of the three top search engines.

3.  Non-Relevant Links. External links to your website play a large part in most of the major search engine algorithms and can be considered an endorsement of your website. But if you are being linked to from sites that have no relevance to your content, then that is now considered a negative endorsement and will not raise your ranking in the search engines. Ensure all links to your pages are from relevant sites. Be wary of link builders who acquire links from gambling, pharmaceutical or adult themed sites, especially if your site is not of the same theme.

4. Excessive Graphics and Flash Content. This looks good on a web page, but to Search Engine crawlers it means little. Search engines are looking for content and keywords and relevancy to the search terms. By all means have some graphics, but don’t forget the content. This doesn’t mean Flash designed websites are bad necessarily. In fact, some big businesses do use it. For most webmasters though, Flash sites are best avoided. Unless your Flash designer does high-end websites and knows how to integrate the content and keywords within the Flash, hybrid sites combining Flash headers with HTML content will be a good option.

5. Multiple Search Engine Submissions. In the very early days of search engines, this technique may have had some success, but now it can lead to slower indexing and rankings. A website with inbound links from other sites will get indexed naturally and search engine submission is not necessary. In fact, multiple submissions may be construed as an attempt to spam the search engines. The top 5 engines account for more than 90% of all activity so it is wise not to ruin your chances of ranking naturally in the search results.

 6. Incorrect Use of Title Tags. Most people consider the title to be for their company name or product. Not so. You must include your most important search phrases within your title tag and if you do want your company name there, keep it for the end. Keep the title tag to less than 65 characters long to avoid the appearance of title tag keyword-stuffing.

7. Expecting Immediate Results. SEO is an ongoing process and should be treated as such by your SEO company. Good optimization will involve building good links with quality sites and this takes time.

8. Use of Black Hat techniques. Techniques such as doorway pages, hidden text, and overstuffing keywords may have had success in the past but now they will earn you penalties and could even get you banned. Avoid them altogether if you are seeking long term success. Some black hat techniques can work on a short term basis, but in the long run prove very costly.

9. Use of Unethical SEO Consultants. Beware the consultant that guarantees rankings with no past clients to back it up with or claims of special relationships with search engines. Many such “consultants” or “experts” will probably take your money and run. Choose a reputable SEO consultant, one who will keep in regular contact with progress reports and updates.

10. Decide to do optimization in-house. Probably possible in the past, but now with ever increasing sophistication of search engine algorithms, this is an area best left to an expert. Furthermore, the good SEO experts usually have other income streams from their online marketing activities and a regular paycheck to work full-time simply doesn’t justify their time invested. We’ve yet to meet a good SEO who doesn’t have virtual real estate bringing in a nice chunk of cash.

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Do you know what amaze me the most? It is that you do not have to write like an editor to be a great in copywriting. Quality of the writing is not the reason that kills a copy. Its the simple mistakes yet deadly mistakes that is killing the sales copy. In this article I am going to share 3 deadly mistakes and if you can avoid them, you can increase your sales by 10 folds. ( Of course, if your sales is 0, 10 folds is still 0).

Never Does Split Testing

One of the biggest copywriting mistakes a copywriter does is not doing split testing. You’ve got to test 2 or 3 sales copy to decide which one bring in more sales. Doesn’t it make sense to test if you can improve your sales conversion rate by 20%? Keep testing to find the best sales copy for your business.

Never Break the Copy Up

Most of the sales copy goes on and on about how good their company and products are. Eventually, the prospect gets tired of reading all these words. So how do you do reak up the copy and avoid making such copywriting mistakes? You do this with testimonials, screen prints or subheads. These things help break up the copy so that the prospect isn’t just reading plain text forever. Break the message up and It will make a HUGE difference in the effectiveness of your copy.

The Look of the Sales Page Itself

Finally, there is the look of the sales page itself. Some copywriters just take the most awful looking template and stick it up there. They figure that it doesn’t really matter, that the only thing that matters is the copy itself. This couldn’t be farther from the truth. Looks matter. And if your sales page looks like garbage, your prospects are going to close it up before they even read one word…no matter how great those words are.

So there you have it, the 3 worst copywriting mistakes you should avoid. Do this and your sales will soar. Good luck!

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