In this article, we will talk about Twitter as the micro-blogging tool and talk about the practical ways for a business to use Twitter. One of the suggestions you can try is publish articles. Article Marketing is one of the best ways of gaining exposure and establishing your expertise, as well as getting you found in search engines. When you publish an article, post the link to Twitter and immediately you tell your community who may be interested in checking it out. If you publish to more than one article bank however be careful not to “over tweet” your followers. Be selective.

Next, do some blogging. Blogging is an excellent way to interact with prospects, clients, and customers – in fact anyone with an interest in what you’re blogging about. With a simple blog application, Twitter enables you to “tweet” each new blog post to your community, driving traffic to your blog.

What about holding a webinar/seminar? You can use Twitter to get input for your seminar, such as questions and then announce the seminar to your followers.

If your company has launched a new product, you can also send out a news release and blogging tell your audience through Twitter.

Lastly, share and comment. Get the most from Twitter by participating not simply broadcasting. So look for things of interest to your community, that aren’t about you, and share by tweeting and “re-tweeting” to your audience. Respond to your followers’ tweets, but go further by visiting and commenting on their blogs. This has the added value of providing back links to your own blog as well as creating more exposure as people visit your blog to find out more about you.

Setting up a Twitter account is free. However many underestimate the time commitment needed to get the best from Twitter and some find themselves quickly overwhelmed. Twitter can be time consuming for a business – exactly how time-consuming depends on how you use it. Be prepared and plan accordingly.

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