It seems like conducting survey is a trend now. Everyone I know are coming up with surveys to understand their target market. Therefore, to follow the crowd, I too have a survey I need you to help me with. ‘Challenges Marketers Face With Social Media‘ is a survey to find out more about what challenges you are facing with when it comes to social media. It also allows me to understand how I can design my programs to help you meet those challenges. So, please help me help yourself by …

Anyone can start a conversation about social media. You don’t have to be from the communications department to do it. Whether you are from HR, customer service, finance, PR, sales and marketing, everyone can contribute and open a discussion to help your company progress forward in the areas of social media. The intent is to get you on the phone or even email and ask for 15 minutes of  time from people that can move social media forward in your organization.
You can ask them two or three questions that can …

There is no doubt by now that social media marketing is creeping into every SMEs mind in the coming year. According to many reports in the last quarter of 2009, social media and email marketing will be the top priorities for SMEs in 2010. There are  already a few blogs predicting the marketing trends next year, therefore, I won’t be doing the same here.
However, I would like to give you some credible statistics by Strongmail for an industry survey of 1,000 global business leaders. The results will give SMEs an …

By now most of you might have read about Dell’s announcement that they have made $6.5 million on Twitter. It was a very good case study for most of us because now we have a blueprint to follow when marketing on Twitter.
For those who do not know about the story, you can read it here, here and here. Basically, Dell said that since entering the social media space 3 years ago they have grown and learn about the space. They now have about 1.5 million members in their @DellOutlet account …