Having 300 highly targeted Facebook Friends who you develop an active relationship with will be far more profitable than 3,000 Friends who come from everywhere, are interested in everything and who have little connection with you.

Create a New Group on you Facebook account now. Give your group a memorable name, related to your business, and fill in the other details. Then start inviting your Friends to join your group.

Be sure to populate the Group with useful information to make people keep coming back. Post articles, links to blog posts, audios and videos. Get discussions going by posting provocative questions on the Discussion Board. The key to making your group successful is to make sure people want to come back again and again.

Too many groups on Facebook seem to be created just for the purpose of collecting names but don’t give any value to the members. When I find a group like that, I don’t stay for long. But if there are interesting discussions happening and useful information I’ll keep coming back.

By posting free content on your Group page you are proving yourself to the group. Once they know you offer quality information, they will be more likely to want more. It takes time for people to get to know, like and trust you. Then once they do, find a way to get them onto your own mailing list.

If you have an email newsletter, post some of your best articles on your Facebook Group. At the bottom include a link to your sign-up page and a suggestion that they sign up to get more of the same type of articles.

With online marketing, it’s not the size of your list, it’s who’s on it and what you do with it that counts. The same is true with Facebook. That said, 300 targeted Friends is better than 30 so keep working to build your list of Friends. Once you reach 300 to 500 Friends you need a way to connect with these people more efficiently. On Facebook, a great way to do this is to create a Group.

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Burger King have recently launch an application that is getting alot of attention these days -“Whopper Sacrifice.” The concept is really simple. All you have to do is sacrifice 10 facebook friends and you will get a whopper free. Apparently, it doesn’t appear to be a big deal for most facebook users because till date, about 150,000 ‘friends’ have been sacrified. 

While Burger King’s tactics is quick hit marketing and most likely about getting some press attention, it is actually also on to something. As our networks actually grow and we are adding people we barely know, the quality of ‘friends’ seem to deteriorates – to the point that removing 10 friends for a burger seem to be a reasonable proposition. 

I like to follow people because it gives me a sense of what people are talking about and an opportunity to engage in conversations with them, but when you are following hundreds if not thousands of friends, a lot of those people become more or less interchangeable, especially when there are no good options to filter the noise.

I’d trade 10 Facebook friends for a Whopper. What about you?

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