Having 300 highly targeted Facebook Friends who you develop an active relationship with will be far more profitable than 3,000 Friends who come from everywhere, are interested in everything and who have little connection with you.
Create a New Group on you Facebook account now. Give your group a memorable name, related to your business, and fill in the other details. Then start inviting your Friends to join your group.
Be sure to populate the Group with useful information to make people keep coming back. Post articles, links to blog posts, audios …

Burger King have recently launch an application that is getting alot of attention these days -“Whopper Sacrifice.” The concept is really simple. All you have to do is sacrifice 10 facebook friends and you will get a whopper free. Apparently, it doesn’t appear to be a big deal for most facebook users because till date, about 150,000 ‘friends’ have been sacrified.