This is a video to demonstrate how Google is integrating your status updates on Facebook and your tweets on Twitter into their real time search results. It now makes it easier for businesses to be found on the internet without spending too much money on SEO or even PPC. Can you see how small businesses can take advantage of it?

While more and more companies are trying to break the ’social media code’, many seem to understand that consumers no longer find it exciting to friend a brand with just a single click of the mouse on the brand’s Facebook page. If that is the case, why are there so many companies trying to increase spending on social media in 2010? Probably because it’s easier to follow the crowd than redefine marketing around consumer’s touchpoint.
Nathaniel Perez provided some guiding principles to help us get beyond the tactical earned social media …

Great news for all of you. I have just release 2 ebooks free for download. ‘Twitter Apps for Business‘ and ‘Facebook Apps for Business‘ are a compilations of 60+ apps for business owners and marketing professionals to leverage on and use. It is a list of  apps to enhance and save time when conducting business matters on these two popular social platforms.
We hope you can help us spread these ebooks to your business associates and benefit them too. I will be coming up with 2 more ebooks next month so …

A couple of months ago, we showed you the real number of fans an average brand have on Facebook. On Penn-Olson, I also wrote about why there are so many Fan Page having as fewer as 100 fans. There are many reasons for this. Many fan pages may be niche or local brands and some are small but powerful people interested in a certain topic.
For many brands, size is an important part of social media marketing and Facebook were used specifically in these area. However, this is usually not the …

Facebook can be a very helpful tool to connect you to people you want to know and can risky if you are not careful. In an attempt to understand the attitude of youths towards social media, a recent survey was conducted by Singapore Polytechnic. In the survey of 800 Singaporeans between the age of 15 – 34, most were opened to include strangers into their circle of friends, suggesting that we give away personal information to strangers too easily.
The study also revealed:

Eight in 10 added strangers to their list of …

Social media is now use for pretty much everything business. From sales and marketing, branding to even recruitment. Yes, Singapore firms are now using social media to recruit job seekers. Channel NewsAsia published a post that give us a perspective of how companies are using social media to attract likely employees. It found that LinkedIn is the best platform to look for suitable candidates because “it is more relevant and the job seekers seem more earnest in their applications.”
In the past, looking for employees seem to be a tough job. …