While more and more companies are trying to break the ’social media code’, many seem to understand that consumers no longer find it exciting to friend a brand with just a single click of the mouse on the brand’s Facebook page. If that is the case, why are there so many companies trying to increase spending on social media in 2010? Probably because it’s easier to follow the crowd than redefine marketing around consumer’s touchpoint.
Nathaniel Perez provided some guiding principles to help us get beyond the tactical earned social media …

In internet marketing, since products and services are purchased without ever a direct human involved, you ability to be liked, is essential to being trusted. Being likable means being an overall favorable experience in all aspects to your customer. It may mean being friendly in your communications.

Introduction
This article will give you specific tools to prompt your customers to buy your products. Only when your customer experiences that decision moment, does the sale proceed. Giving them specific justification (bonus offers, limited time offers, limited availability) tips the balance in your favor.
The purpose behind internet marketing is to create sales, either on-line or off-line. Although the internet looks like a single medium to market products, it is actually many media. Among them social media marketing is the most democratic avenue in recent history. Social media marketing uses mostly …

ZD Net Asia published an article in March about how customers have become involved with marketing and branding of a company. It include an example, ‘Connect + Develop site’ , which Procter & Gamble (P&G) designed to facilitate both inbound and outbound “open innovation”. Read the entire article below as you brace yourself for a collaboration with your very own customers. 
 
SINGAPORE–As consumers proliferate through social networks, companies too have become part of those communities. As such businesses must gear their marketing efforts towards this new reality.
David Rogers, executive director at …