In this video, copywriting expert John Carlton lead students through the creation of their sales message, the key to marketing their product or service. The techniwue you learn here can be applied to both online and offline marketing.

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Do you know what amaze me the most? It is that you do not have to write like an editor to be a great in copywriting. Quality of the writing is not the reason that kills a copy. Its the simple mistakes yet deadly mistakes that is killing the sales copy. In this article I am going to share 3 deadly mistakes and if you can avoid them, you can increase your sales by 10 folds. ( Of course, if your sales is 0, 10 folds is still 0).

Never Does Split Testing

One of the biggest copywriting mistakes a copywriter does is not doing split testing. You’ve got to test 2 or 3 sales copy to decide which one bring in more sales. Doesn’t it make sense to test if you can improve your sales conversion rate by 20%? Keep testing to find the best sales copy for your business.

Never Break the Copy Up

Most of the sales copy goes on and on about how good their company and products are. Eventually, the prospect gets tired of reading all these words. So how do you do reak up the copy and avoid making such copywriting mistakes? You do this with testimonials, screen prints or subheads. These things help break up the copy so that the prospect isn’t just reading plain text forever. Break the message up and It will make a HUGE difference in the effectiveness of your copy.

The Look of the Sales Page Itself

Finally, there is the look of the sales page itself. Some copywriters just take the most awful looking template and stick it up there. They figure that it doesn’t really matter, that the only thing that matters is the copy itself. This couldn’t be farther from the truth. Looks matter. And if your sales page looks like garbage, your prospects are going to close it up before they even read one word…no matter how great those words are.

So there you have it, the 3 worst copywriting mistakes you should avoid. Do this and your sales will soar. Good luck!

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1. 72% SMEs on Social Web, Only 12% Generating Sales A recent survey of 100 Asian SMEs in five countries...