A recent survey of 100 Asian SMEs in five countries (majority from Singapore and Malaysia) about their usage of social media marketing was published in The Straits Times in November.  The survey was conducted by marketing consultancy NetProfitQuest (NPQ) and they found that 72% have some presence on social media platforms like Youtube, Twitter and Facebook. Of those with presence on the social web, 79% have a Facebook page and it has now overtook blogs as the number one preferred social media platform.
My take is businesses feel that Facebook is …

First and foremost, I want to apologies for this poorly taken video. I was experimenting if I could use my Omina II to take videos on the go. The answer is no. I think I will stick to my webcam and executive chair. Anyway, this video is to answer a very mysterious question most businesses have. Why are they not getting any results with their Facebook marketing effort?
So if you want to know what you have done wrong, watch this short clip now!

Someone ask what I meant when I say …

Public-relations guru Scott Goodstein was speaking at CommunicAsia yesterday on how Singapore businesses are in a position to leverage on social media platforms to reach to the masses at an effective and fast way.
Mr Goodstein, been the external online director for United States President Barack Obama’s media campaign since 2007, said that in years to come, mobile phones with social media applications in it, will be the weapon of choice for both businesses and polictian to boost ‘brand loyalty’. One of the ways to engage them will be to provide …

In this article, we will talk about Twitter as the micro-blogging tool and talk about the practical ways for a business to use Twitter. One of the suggestions you can try is publish articles. Article Marketing is one of the best ways of gaining exposure and establishing your expertise, as well as getting you found in search engines. When you publish an article, post the link to Twitter and immediately you tell your community who may be interested in checking it out. If you publish to more than one article …