Making money from Twitter have since been the objective for some companies and IZEA seems to hit the bull’s eye when they launched Sponsored Tweets, an advertising platform in Aug.

The platform works by giving the advertisers the ability to create campaigns and select, invite, approve tweeples of their chosing to participate in their sponsored campaigns. On the other hand, the tweeples are able to set their own pay rate and find opportunities to tweet about the brand and get paid either through pay-per-tweet or clicks.

As a Tweeple

There are alot of checks and filter built into the platform and as a Tweeple, you can define almost everything about your tweeting ways and the offers you are interested in. For instance, you can set your charge per click, charge per tweet, your content demographic (are your tweets to all or a segment of the audience), add keywords and define your notification settings.

With the information you provide, Sponsored Tweet will come up with Twitter related metrics and show them to advertisers with the profile of your tweeting behavior. The advertisers might also take into account your reach, Twitter Grade and even past sponsored tweet behaviors.

As an Advertiser

As an advertisers, you are given insights to the members and campaigns. You are also able to see who tweet your offers, set a minimum followers count and ratio (eg. following : followers), set the minimum costs, opt for premium tweeples and even invite individual tweeples to promote your campaign.

Your campaigns will have a specific disclosure clauses and you can either write your own ad copy or have your tweeples write it for you with your approval. Once your campaign is launch, you can track the overall performance and see specific tweeple’s results.

Is It Good For Twitter and Social Media At Large?

We have seen it before, sponsored blog posts and now sponsored tweets. It has always been a debate whether this form of advertising is both ethical and sound. Here is the problem, anytime you lend your voice to a paid ad campaign, you also put your credibility on the line – for a cheque. If more and more people starting getting paid to tweet, the whole social media sphere will be full of advertisers trying to reach the people with ’sponsored whatever’.

While IZEA said that their disclosure system will be “systematically enforced”, I wonder if these tweets will devalued if the author is being paid to write it. What do you think?

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