I love to study different kind of concepts. It can some how help you crystallize your thoughts on a particular subject and improve the way you do things. Social media marketing never fail to revolve around good concepts. In the next two posts, I want to talk about the concepts I have learn that make content creation easier to understand and hopefully be able to help you implement your content creation strategies better.
I have observe that most business owners (you included) think that if they try to be generous and …

Socialnomics, the same group that gave us the highly popular video Social media Revolution have done it yet again. This time they put together a video that showcase some examples of Social Media ROI on campaigns and the companies that are in the social sphere.
We all know that measuring social media is one of the toughest thing to do, therefore, socialnomics suggest that we should not try to measure social media like we do with traditional media. Erik Qualman, the author of Socialnomics use a great analogy to make this …

I recently attended T.Hav Eker’s Millionaire Mind Intensive and was surprise to see so many people at the program. To me, that is the result of being influential and popular. At one point, I was told there are about 5,000 people in the audience. Though I only went for the first day (I blessed a stranger siting next to me with my ‘ticket’ so he could bring his wife to the remaining of the conference ) I got some inspiration from the program to write this post.
There was one concept …

I think I was wrong by having this misconception that users on the social web does not like promotional messages and advertisements. A new study done by Performics and ROI Research on 3,000 consumers revealed that companies who embrace social media and communicate relevant messages to their target audience and on their terms will get customers and grow their sales.
The report found that 48% who saw a brand being mention on Twitter will turn to search engine to further research the brand. 30% of the respondents said that they learn …

First and foremost, I want to apologies for this poorly taken video. I was experimenting if I could use my Omina II to take videos on the go. The answer is no. I think I will stick to my webcam and executive chair. Anyway, this video is to answer a very mysterious question most businesses have. Why are they not getting any results with their Facebook marketing effort?
So if you want to know what you have done wrong, watch this short clip now!

Someone ask what I meant when I say …

It is actually quite heartwarming to see more and more local businesses using social media as their main marketing channel because that tells you that the social media scene is maturing and companies that are left behind will start to feel the impact.
OCBC bank recently launched a marketing campaign to promote next year’s event OCBC Cycle Singapore 2010. Created by The Upper Story, they want to provide a platform for cycling enthusiast to share their experiences and probably even network with each other. Their social site was really impressive, well …