Inspiration »

[1 Dec 2009 | No Comment | 179 views]
Creative Christmas Tree Designs

To all retailers out there. Christmas is just around the corner, in order to attract more customers into your shop, not only do you have to have promotions and discounts, you also need to be creative and innovate. Here are some creative Christmas tree designs to get your creativity going. Who knows, if you do something creative, innovative and crazy, your store might go viral on Facebook or even Youtube.

YouTube »

[30 Nov 2009 | No Comment | 176 views]
A Glimpse to The Future

In one month’s time, 2009 will come to an end. Many believe that the future will be driven by technology and innovation and some major organizations aren’t afraid of using the internet to let everyone know about their vision of the future.
Below are 8 videos, each giving a description of what the future holds. Have you got your own vision of the future?

If I leave out any videos, please feel free to add the links in the comment box below. Thanks!

Opinion Piece »

[27 Nov 2009 | No Comment | 214 views]
How Similar is Fishing and Social Media Marketing

How many of you like fishing? I am not an expert in fishing, but I believe that the equipment for fishing is pretty standard. You will need a fishing rod, a lure, a fishing spot, the right timing and patience before you can catch some fish.
Most businesses i observe don’t have a social media plan. They simply assign someone the task and hope to see the results in 2 or 3 months time. Since there are quite a number of similarities between social media marketing and fishing, I want to …

Reports & Whitepaper »

[26 Nov 2009 | One Comment | 700 views]
Study: Social Media Addiction is Getting Serious

Many may think that social media is like going for a shower or to the water cooler, you don’t need to be on it for a long time. You just do what you need to do and get off it. However, a study from Retrevo found that social media can be as addictive as taking a puff. Retrevo’s “Gadetology Report”, an ongoing study of people and electronics from the consumers electronics shopping site suggest that social media addiction is getting more and more serious.  The number of people interviewed in …

Opinion Piece »

[25 Nov 2009 | 3 Comments | 543 views]
Customer Service in the Digital Age

About a month back, Straits Times published a report suggesting that Singapore’s service standard is heading south. What is worse is that it’s sliding for the third year running. With millions of dollars put in to training and running campaigns to get the service sector to go the extra mile, the results isn’t very satisfactory. The survey suggest that the retail industry was among the poorest when providing service, followed by the education and tourism industry, Info-communications and finally F&B. Only transportation and logistics logged the same service score as …

Inspiration »

[23 Nov 2009 | No Comment | 260 views]

Ever wonder what the world will be like in 2015? Well, Google may have the answer. Google CEO Eric Schmidt made his predictions during a 45-minute interview at the Gartner Symposium/ITxpo 2009 in October. Here are the essence of what he said.