This is a standard advice by any social media consultant worth his salt. Yes, before you jump into social media with a alot of enthusiasm and no strategy, understand this: Social media marketing is no different from traditional marketing. You need data to back you up when developing a strategy. You need a strategy to help you develop a community. The only way you can get data when it comes to social media is by listening and analyzing conversations about your industry or your brand.
Here are 5 areas you should …

There is no doubt by now that social media marketing is creeping into every SMEs mind in the coming year. According to many reports in the last quarter of 2009, social media and email marketing will be the top priorities for SMEs in 2010. There are  already a few blogs predicting the marketing trends next year, therefore, I won’t be doing the same here.
However, I would like to give you some credible statistics by Strongmail for an industry survey of 1,000 global business leaders. The results will give SMEs an …

Facebook can be a very helpful tool to connect you to people you want to know and can risky if you are not careful. In an attempt to understand the attitude of youths towards social media, a recent survey was conducted by Singapore Polytechnic. In the survey of 800 Singaporeans between the age of 15 – 34, most were opened to include strangers into their circle of friends, suggesting that we give away personal information to strangers too easily.
The study also revealed:

Eight in 10 added strangers to their list of …

In 2008, LinkedIn announce that they would open their platform for developers to build applications around it. In November 2009,  they announce that they allow users to login to LinkedIn using third parties websites. It seems like these two announcements are just baby steps toward evolving the platform. I am delighted to be one of the first to find out what plans LinkedIn have for the future, and yes, I will be sharing that with you here.
Evolution of LinkedIn
Phrase One: Destination Social Network
Description: A platform for career-minded users to login …

Social media is now use for pretty much everything business. From sales and marketing, branding to even recruitment. Yes, Singapore firms are now using social media to recruit job seekers. Channel NewsAsia published a post that give us a perspective of how companies are using social media to attract likely employees. It found that LinkedIn is the best platform to look for suitable candidates because “it is more relevant and the job seekers seem more earnest in their applications.”
In the past, looking for employees seem to be a tough job. …