Anyone can start a conversation about social media. You don’t have to be from the communications department to do it. Whether you are from HR, customer service, finance, PR, sales and marketing, everyone can contribute and open a discussion to help your company progress forward in the areas of social media. The intent is to get you on the phone or even email and ask for 15 minutes of  time from people that can move social media forward in your organization.
You can ask them two or three questions that can …

If you are new to the market with a product or are offering a new product line to an existing market or perhaps no one knows you. This is a big concern for pitching your stuff to the internet world. Having people aware of whom you are is critical.
Awareness is the first stage in the communication process. Getting exposure in the forums where your audience is at is very important. Awareness can be measured by the percentage of the population or target market who are aware of the existence of …

It is interesting how culture can make a difference in the way social media is use. The social media scene here in Asia is alot different compared to Europe and the United States. In this post, I shall present some facts and figures and give you an overview of who the big players are in Asia’s social media scene.
Thomas Crampton, a former New York Times correspondent and now the Asia pacific Director of digital influence at Ogilvy releases some material to show us how different players are positioning themselves in …

It was a hectic weekend last Saturday and I have to apologies for not updating this blog over the last 4 days. However, I have brought a good news for you in this post and I promise you that you will like it. Well, one of the events I went to was an event co-organized by HP and Microsoft. I have the privilege of been invited by Willis from Penn Olson (the blog I am a guest writer for) and I am honored to be there.
Held at Giraffe Restaurant & …

A blogger by the name of Kitchen Tigress is making a wave in the blogsphere when she posted an article relating the experience she had in one of the OCBC branches. The story goes that she went into the bank to blatantly ask for a birthday cake. The reason? Well, blame it on the commerical by OCBC. In it, it show a bank teller surprising the family with a birthday cake. But that never happen when KT went to ask for her cake. She was simply told “it’s just an …