How to Build Traffic to Your Blog?

3 December 2008 522 views No Comment

With the growing of blogs as a mean of promotion and branding increasing every day, most marketers are starting blogs to promote their opinions, products, books and services. However the blog, like a website, doesn’t believe in the ‘build it and it will come’ theory.

So how do you start promoting your blog and build traffic so that you can promote your products or services to them? Here are 8 tips on building traffic which you can work on.

1) Write Posts That People Will Want To Read

This should be common sense but most of the time, marketers forget that readers are people too. So make sure you use some online copy writing techniques to make your headlines and content interesting. if you write posts that people are interested in reading, they will reward you by coming back to your blog regularly.

Make your post conversational and topical and add content frequently so that both the readers and the search engine comes back regularly.

2) Optimize Your Posts for Search Engines

Here are some important rules you need to take note regarding optimization for your blog.

Make sure that your blog url contain the primary keywords of your post that you want to optimize for
Use the primary keywords in the title of your post
Use the secondary keywords in the body of your post
Use the anchor text of links in the body of your posts

3) Submit Your Blog and RSS Feed To Directories

Once you publish your blog, you should submit them to blog directories like Yahoo! and Dmoz and other rss feed directories. I have provided some two sites where you can find the list of directories.

4) Ping The Blog Services

There are serveral services designed specifically for connecting and tracking of blogs. By sending a ping to the service, you notify them that you have updated your blog and have them come check it out. Bookmark Ping-O-Matic so that you can frequent it and ping to all the services at once through the website.

5) Build links to your blog

Here are some of the recommendations to get links pointed to your blog.

Link each page of your blog to the main website
Add a trackback to other blogs in your post
post comments on relevant blogs
Exchange links with blogs of similiar themes

6) Turn blog posts into articles

One of the best ways to promote your blog is to turn your posts into articles and submit them to articles directory sites. Since posts are short, what you can do is expand and eleborate more about the topic. usually, about 300 – 500 words per article will do.

her are some really good article submission sites you can post your articles to:

You’ll find an extensive list of article directories here

7) Capture Subscribers By Email

It may seem strange for blogs to send out newletters to readers. But email is still the no. 1 choice when it comes to receiving information.

Using a free service like Bloglet to manage your subscriptions is easy and it allows your subscribers to manage all their subscriptions from one interface.

However, if you want more control over your list and don’t mind mailing out the updates yourself, you can use an autoresponder system to capture and follow-up with subscribers.

RSS responder is a new script that allows you to keep in touch and follow-up with your subscribers without the hassle of email.

These tips should give you a good start to building your blog traffic. Have fun blogging!

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