Comments on: How Dell Made Their $3 million on Twitter http://expeditusmedia.com/how-dell-made-their-3-million-on-twitter Fri, 03 Sep 2010 16:06:55 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: The Real Reason Dell Made $6.5 Million on Twitter – Digital Marketing Weekly http://expeditusmedia.com/how-dell-made-their-3-million-on-twitter/comment-page-1#comment-966 The Real Reason Dell Made $6.5 Million on Twitter – Digital Marketing Weekly Sun, 04 Apr 2010 10:37:29 +0000 http://expeditusmedia.com/?p=1297#comment-966 [...] Previously, we have written about Dell when they announced they made $3 million on Twitter and how they did it, but making a total of $6.5 million in such a short space of time is no mean [...] [...] Previously, we have written about Dell when they announced they made $3 million on Twitter and how they did it, but making a total of $6.5 million in such a short space of time is no mean [...]

]]> By: Twitter Trackbacks for How Dell Made Their $3 million on Twitter [expeditusmedia.com] on Topsy.com http://expeditusmedia.com/how-dell-made-their-3-million-on-twitter/comment-page-1#comment-496 Twitter Trackbacks for How Dell Made Their $3 million on Twitter [expeditusmedia.com] on Topsy.com Sat, 29 Aug 2009 02:30:10 +0000 http://expeditusmedia.com/?p=1297#comment-496 [...] How Dell Made Their $3 million on Twitter expeditusmedia.com/how-dell-made-their-3-million-on-twitter – view page – cached Recently I wrote an article about Dell making $3 million dollars using just Twitter alone. To some, this may seem to be a testimonial of how one company can identify social media ROI. However, there is more than meet, Recently I wrote an article about Dell making $3 million dollars using just Twitter alone. To some, this may seem to be a testimonial of how one company can — From the page [...] [...] How Dell Made Their $3 million on Twitter expeditusmedia.com/how-dell-made-their-3-million-on-twitter – view page – cached Recently I wrote an article about Dell making $3 million dollars using just Twitter alone. To some, this may seem to be a testimonial of how one company can identify social media ROI. However, there is more than meet, Recently I wrote an article about Dell making $3 million dollars using just Twitter alone. To some, this may seem to be a testimonial of how one company can — From the page [...]

]]> By: Varun http://expeditusmedia.com/how-dell-made-their-3-million-on-twitter/comment-page-1#comment-343 Varun Wed, 29 Jul 2009 15:09:40 +0000 http://expeditusmedia.com/?p=1297#comment-343 What it all boils down to is: "If you fail once, try again. And again. And again." At HomeCamera, we've done a fair bit of experimentation ourselves, from contests (lesson: spend way way way more on promoting the contest than the prize!) to Facebook (lesson: none yet...), to Twitter (eye opener, honestly), and more. But despite our traction, we're still basically a startup. Therefore: agile, entrepreneurial, risk taking, responsive, etc. But Dell's a mega-corp; the cost, the risk are therefore higher. Kudos to them for sticking with it. This effort has probably cost them way more than they actually made, but it's like the early days of the Web: those who got in early and understood what the Web meant profited. Those who didn't, either had to buy those who'd succeeded (at exorbitant prices!) or had to see their business wither away. All in all, good show, Dell. I strongly dislike your computers but love the chutzpah. - Varun Arora Founder/CEO, HomeCamera www.homecamera.com What it all boils down to is: “If you fail once, try again. And again. And again.”

At HomeCamera, we’ve done a fair bit of experimentation ourselves, from contests (lesson: spend way way way more on promoting the contest than the prize!) to Facebook (lesson: none yet…), to Twitter (eye opener, honestly), and more. But despite our traction, we’re still basically a startup. Therefore: agile, entrepreneurial, risk taking, responsive, etc. But Dell’s a mega-corp; the cost, the risk are therefore higher.

Kudos to them for sticking with it. This effort has probably cost them way more than they actually made, but it’s like the early days of the Web: those who got in early and understood what the Web meant profited. Those who didn’t, either had to buy those who’d succeeded (at exorbitant prices!) or had to see their business wither away.

All in all, good show, Dell. I strongly dislike your computers but love the chutzpah.

- Varun Arora
Founder/CEO, HomeCamera
http://www.homecamera.com

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