Twitter has been growing exponentially in recent times. With more and more people using twitter, you can’t help but get into this application. However, is there a practical application for business use? Well, below are some examples of twitter for business. 

Examples of Businesses Use Twitter

Twitter was launched with the idea of appealing mainly to “narcissists” who are interested in what they were doing in real time. With the number of Twitter users growing from 282K in Aug 07 to 1 million in Aug 08, businesses are starting to take note and begin finding ways to leverage on the service’s rising popularrity. Some of the business usage of Twitter includes:

• Doctors updating patients about office hours
• Dell and other major corporations sharing deals and product news with people who sign up to “follow” them on their Twitter pages
• A realtor who uses Twitter as an instant advice hotline, posting questions to fellow Twitter users on issues his clients are facing (e.g. whether a client would qualify for a particular type of mortgage for a property that hadn’t received a safety test.)
• Professionals attending trade shows who provide conference updates to interested colleagues.
• Consultants hoping to build their reputations as experts without having to invest in a more time intensive blog.

Twitter Act as Research Tool

In addition to creating their own Twitter pages, some companies are using Twitter as a research tool. For instance, Comcast is using Twitter to proactively resolve dozens of customer service issues a day by mining public Twitter accounts to detect issues that people are having with their service.  Their service reps then take action via email or phone to address customer problems.

More Insights: Twitter as A Business Tool

if you are interested in how Twitter can be use for business, here are a list of great content: 

• “50 Ideas on Using Twitter for Business“ – By Chris Borgan
• “17 Ways You Can Use Twitter: A Guide for Beginners, Marketers and Business Owners - From DoshDosh
• The Corporate Twitter Awards List. The Stratius Blog has a list of nominees and winners in categories of companies who are using Twitter.
• In Business Week’s special report “CEO Guide to Microblogging” there is a good article “How Companies Use Twitter to Bolster Their Brands.”  

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