Demographics in Social Media

7 January 2009 493 views No Comment

A smart businessman would use social media marketing to increase the number of customers buying his products. A smarter businessman however will studies the demographics of the respective social media before engaging in marketing. Demographics are important as it adds focus to the marketing strategy. Every website has different demographics in terms of age and gender and more, and therefore it would be wise to focus on a few that fits your marketing strategy.

Before getting started, plan out your target audience. Do you want people under the age of 24, or over the age of 40? Which gender would you expect more sales? With that in mind, start to check the demographics.

The age group of ages 18 to 24 is the largest group of users in Facebook and MySpace. And in both websites, there are almost 2 times more females than males. Therefore, what industry would best take advantage of these demographics? Probably a cosmetics firm will find these two social networking sites to be ideal, since the number of young girls online is aplenty. Examples like this are how companies should take into consideration the demographics of every social media.

There are companies out that know the demographics of social media, as well as engage in helping your company build an online presence to attract more customers. Outsourcing online marketing to these companies is cost-effective. This is because they have experience doing online social media marketing and know the best way to market your product. On the other hand, delegating it to your marketing department may reduce your cost. However, you should take into account that your people will take some time to learn, and may not have the expertise to do it well. Furthermore, it may put a strain on the department. Hence, a lot of companies choose to outsource their online marketing to external experts.

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