We all want our videos to be seen by millions on Youtube. Been talk about in prominent blogs or websites and if God permits, a small article will be devoted to that video.
However, reality can be cruel. Not every video you create can go to the front page of YouTube. Not every video have the luxury to be view by millions and not every video can go viral.
Tips in building trust with videos
Here are some tips on how you can make your video go viral and possibly get more clicks. …

While more and more companies are trying to break the ’social media code’, many seem to understand that consumers no longer find it exciting to friend a brand with just a single click of the mouse on the brand’s Facebook page. If that is the case, why are there so many companies trying to increase spending on social media in 2010? Probably because it’s easier to follow the crowd than redefine marketing around consumer’s touchpoint.
Nathaniel Perez provided some guiding principles to help us get beyond the tactical earned social media …

Not long ago, Channel NewsAsia posted a report highlighting the importance of monitoring social media for corporate reputation. In the report, they suggest SMEs invest more to monitor what is being said because it would affect the company’s reputations as well as business prospects.
One of the example highlighted in the article is the protests against US beef imports in South Korea in 2008. experts says that the reason the matter blew out of proportion is because the South Korean authorities did not monitor the rumors on the cyberspace about the …

Anyone can start a conversation about social media. You don’t have to be from the communications department to do it. Whether you are from HR, customer service, finance, PR, sales and marketing, everyone can contribute and open a discussion to help your company progress forward in the areas of social media. The intent is to get you on the phone or even email and ask for 15 minutes of  time from people that can move social media forward in your organization.
You can ask them two or three questions that can …

If you are new to the market with a product or are offering a new product line to an existing market or perhaps no one knows you. This is a big concern for pitching your stuff to the internet world. Having people aware of whom you are is critical.
Awareness is the first stage in the communication process. Getting exposure in the forums where your audience is at is very important. Awareness can be measured by the percentage of the population or target market who are aware of the existence of …

This is a standard advice by any social media consultant worth his salt. Yes, before you jump into social media with a alot of enthusiasm and no strategy, understand this: Social media marketing is no different from traditional marketing. You need data to back you up when developing a strategy. You need a strategy to help you develop a community. The only way you can get data when it comes to social media is by listening and analyzing conversations about your industry or your brand.
Here are 5 areas you should …