It is interesting how culture can make a difference in the way social media is use. The social media scene here in Asia is alot different compared to Europe and the United States. In this post, I shall present some facts and figures and give you an overview of who the big players are in Asia’s social media scene.
Thomas Crampton, a former New York Times correspondent and now the Asia pacific Director of digital influence at Ogilvy releases some material to show us how different players are positioning themselves in …

There is no doubt by now that social media marketing is creeping into every SMEs mind in the coming year. According to many reports in the last quarter of 2009, social media and email marketing will be the top priorities for SMEs in 2010. There are  already a few blogs predicting the marketing trends next year, therefore, I won’t be doing the same here.
However, I would like to give you some credible statistics by Strongmail for an industry survey of 1,000 global business leaders. The results will give SMEs an …

Facebook can be a very helpful tool to connect you to people you want to know and can risky if you are not careful. In an attempt to understand the attitude of youths towards social media, a recent survey was conducted by Singapore Polytechnic. In the survey of 800 Singaporeans between the age of 15 – 34, most were opened to include strangers into their circle of friends, suggesting that we give away personal information to strangers too easily.
The study also revealed:

Eight in 10 added strangers to their list of …

Many of the studies, statistics and research posted here refer to what is going on in States. Locally, it is very tough to find studies that are both credible and insightful. It is even more rare to find studies on social media published in mainstream.
Just 3 days ago, Channel News Asia published a survey conducted by students of Singapore Polytechnic’s School of Communication, Arts and Social Sciences. The objective of the survey is to find out the usage of the social web among youths. They spoke  to about 800 youths …

A recent survey of 100 Asian SMEs in five countries (majority from Singapore and Malaysia) about their usage of social media marketing was published in The Straits Times in November.  The survey was conducted by marketing consultancy NetProfitQuest (NPQ) and they found that 72% have some presence on social media platforms like Youtube, Twitter and Facebook. Of those with presence on the social web, 79% have a Facebook page and it has now overtook blogs as the number one preferred social media platform.
My take is businesses feel that Facebook is …

Many may think that social media is like going for a shower or to the water cooler, you don’t need to be on it for a long time. You just do what you need to do and get off it. However, a study from Retrevo found that social media can be as addictive as taking a puff. Retrevo’s “Gadetology Report”, an ongoing study of people and electronics from the consumers electronics shopping site suggest that social media addiction is getting more and more serious.  The number of people interviewed in …

Socialnomics, the same group that gave us the highly popular video Social media Revolution have done it yet again. This time they put together a video that showcase some examples of Social Media ROI on campaigns and the companies that are in the social sphere.
We all know that measuring social media is one of the toughest thing to do, therefore, socialnomics suggest that we should not try to measure social media like we do with traditional media. Erik Qualman, the author of Socialnomics use a great analogy to make this …