Time really flies. It’s already the second month of the new year and many of you know that this year is going to be the year of social media marketing. From my previous post, we know that SMEs will devote more marketing budget to social media instead of traditional media. But where will the money go? Well, in this post, we will explore some of the avenue where social media budget will flow to this year.

This is a video to demonstrate how Google is integrating your status updates on Facebook and your tweets on Twitter into their real time search results. It now makes it easier for businesses to be found on the internet without spending too much money on SEO or even PPC. Can you see how small businesses can take advantage of it?

A blogger by the name of Kitchen Tigress is making a wave in the blogsphere when she posted an article relating the experience she had in one of the OCBC branches. The story goes that she went into the bank to blatantly ask for a birthday cake. The reason? Well, blame it on the commerical by OCBC. In it, it show a bank teller surprising the family with a birthday cake. But that never happen when KT went to ask for her cake. She was simply told “it’s just an …

I have been attending networking sessions many times a year. It was until recently that i learn of a btter way to maximize my ROI from networking sessions without increasing the number of networking sessions.
The secret? To identify a few organizations related to your industry and focus on establishing your presence in the organizations.
You will get uncomfortable initially, but…
For those who have met me in networking sessions will know that i am not a very good networker offline. It will take awhile for me to get warm up and take …

Is social media really a revolution?
It has been more than a year since social media became a hot topic in both the business and media world. Many so called social media experts and web strategists are popping up like mushrooms trying to help others make sense of what social media can achieve. But is social media really a big revolution? Or is it just a normal evolution we are experiencing?
Before we can answer this question, we need to understand what is the difference between these two words.
What does revolution means
According …

How many of you like fishing? I am not an expert in fishing, but I believe that the equipment for fishing is pretty standard. You will need a fishing rod, a lure, a fishing spot, the right timing and patience before you can catch some fish.
Most businesses i observe don’t have a social media plan. They simply assign someone the task and hope to see the results in 2 or 3 months time. Since there are quite a number of similarities between social media marketing and fishing, I want to …

About a month back, Straits Times published a report suggesting that Singapore’s service standard is heading south. What is worse is that it’s sliding for the third year running. With millions of dollars put in to training and running campaigns to get the service sector to go the extra mile, the results isn’t very satisfactory. The survey suggest that the retail industry was among the poorest when providing service, followed by the education and tourism industry, Info-communications and finally F&B. Only transportation and logistics logged the same service score as …