Great news for all of you. I have just release 2 ebooks free for download. ‘Twitter Apps for Business‘ and ‘Facebook Apps for Business‘ are a compilations of 60+ apps for business owners and marketing professionals to leverage on and use. It is a list of  apps to enhance and save time when conducting business matters on these two popular social platforms.
We hope you can help us spread these ebooks to your business associates and benefit them too. I will be coming up with 2 more ebooks next month so …

A couple of months ago, we showed you the real number of fans an average brand have on Facebook. On Penn-Olson, I also wrote about why there are so many Fan Page having as fewer as 100 fans. There are many reasons for this. Many fan pages may be niche or local brands and some are small but powerful people interested in a certain topic.
For many brands, size is an important part of social media marketing and Facebook were used specifically in these area. However, this is usually not the …

Facebook can be a very helpful tool to connect you to people you want to know and can risky if you are not careful. In an attempt to understand the attitude of youths towards social media, a recent survey was conducted by Singapore Polytechnic. In the survey of 800 Singaporeans between the age of 15 – 34, most were opened to include strangers into their circle of friends, suggesting that we give away personal information to strangers too easily.
The study also revealed:

Eight in 10 added strangers to their list of …

First and foremost, I want to apologies for this poorly taken video. I was experimenting if I could use my Omina II to take videos on the go. The answer is no. I think I will stick to my webcam and executive chair. Anyway, this video is to answer a very mysterious question most businesses have. Why are they not getting any results with their Facebook marketing effort?
So if you want to know what you have done wrong, watch this short clip now!

Someone ask what I meant when I say …

Most of you may not have heard about Vitamin Water (not sure if it is sold in Singapore at all). It’s a vitamin drink flavor co-created by 50 Cent and a top seller in the vitamin drink industry. As good as the flavor goes, Vitamin Water understand that they need to keep innovating and make the flavor better every time.
Vitamin Water is no a stranger to social media marketing and this time, they are trying to tab into the Facebook community for flavor innovation ideas. The brand’s latest Facebook gimmick …

The rise of Facebook have always been a fascinating story. It’s creator, Harvard student Mark Zuckerberg never intend to build Facebook up as a business when he first started his project, neither does he intend to take over the world. However, he did saw the potential of social networking when the traffic to his site got millions of hits in it’s first few weeks of operation.
Soon, Mark was convince that incorporating Facebook as a company will help him and his team focus on developing the site. He and his roommates …

Of all the social media platforms I have been using, LinkedIn included, I realize that Facebook is one the most stable and most suitable for small businesses to reach out to their target audience. The Facebook platform have a scale of about 300,000,000 users to date and about 290,000,000 unique visitors a month. That is a large amount of traffic, considering that Facebook is now the 4th most visited website in the world.