By now most of you might have read about Dell’s announcement that they have made $6.5 million on Twitter. It was a very good case study for most of us because now we have a blueprint to follow when marketing on Twitter.
For those who do not know about the story, you can read it here, here and here. Basically, Dell said that since entering the social media space 3 years ago they have grown and learn about the space. They now have about 1.5 million members in their @DellOutlet account …

For those who have been following me on Facebook will know that I have recently attended a food sampling event organized by Botak Jones. Prior to the event, I have been praising them for their social media effort. Well, I don’t usually sing praises of any brand, let alone made in Singapore. But one thing  stood out about Botak Jones that make it hard for me not to love them. Their willingness to try new things.
Yes, it is this trait that separate them from all the other F&B businesses. Though …

Singapore Tourism Board and the National Heritage Board have been experimenting with social media for almost 2 years now. I have to say, they are doing pretty well in areas where others have failed miserably. Just look at Yesterday.sg! Recently they have made a few announcements about their digital marketing plans for the coming year.
National Heritage Board
In the past, visitors to museums could only be lure by cheap ticket pricing or when they hold spectacular exhibitions. However, all these may not be enough to attract the younger crowd of …

It is actually quite heartwarming to see more and more local businesses using social media as their main marketing channel because that tells you that the social media scene is maturing and companies that are left behind will start to feel the impact.
OCBC bank recently launched a marketing campaign to promote next year’s event OCBC Cycle Singapore 2010. Created by The Upper Story, they want to provide a platform for cycling enthusiast to share their experiences and probably even network with each other. Their social site was really impressive, well …

Despite recent boo boo by Whole Foods CEO and the resulting boycott on Facebook, you can’t deny that Whole Foods has impressively embracing social media more than most companies. Currently, they have more than 1.5 million followers on Twitter and more than 146,000 fan on Facebook (it’s still growing).It’s even more remarkable for the fact that this is a 30 year old company with more than 500,000 employees and more than 270 stores worldwide.
So what are the secrets for their social media success? I did a research and found that …

Netflix, the company that provides online movie rental services created a challenging contest that lasted for 3 years with 50,000 entries. The challenge was to improve Netflix’s movie recommendation engine by more than 10%, something which requires deep technical knowledge such as predictive modeling and statistical scoring.

In July, PETA (People for the Ethical Treatment of Animals) went undercover to shoot what the believe are acts of mistreating of animals. In this 4 mins video, trainers are seen using bullhooks to strike elephants body, head and legs. It is a very different image from those appearing in the Ringling Bros website.