Many big brands are jumping head first into social media. They started a Facebook Page, got a few guys to run a couple of blogs, provide a huge marketing budget to come up with quirky, funny videos or contest and call it social media marketing.
However, there is one area of social media which most big brands missed, that is listening. I believe listening is the most important and fundamental principle of social media. You can have interesting contest and quirky videos added into the mix, but without a proper listening …

Did you know that the right avatar of you is very important on the social web? Choosing the right avatar can determine how people perceive you online. Here are some of the popular avatar types and what it says about you.

I believe everyone were motivated from Anthony Robbin’s ‘Unleash Your Power Within’ seminar that ends today.  Regrettably to say, I did not go for all the four days. However, I can imagine how much fun and excitement the participants were during his sessions.

By now you might have seen the video of the Razor TV interview with Miss Singapore World 2009, Ris Low making it’s rounds on the social web. After the video was published on the Razor TV website, it garnered over 16,000 views alone. With the video now on Youtube, you can certainly find it in every online forum or social networking sites like Facebook (Here is the video if you have not watch it).

It’s approaching the time of the year where companies are looking for interns to do the menial work that are usually done by entry level employees. Usually, intern’s jobs are no more than flipping through the magazine (“we call it coverage searches”), cold calls media (“pitching”) or Google searches for clients(“research”).
But imagine if the communications department use the interns to learn more about this so called ’social media’ thingy, won’t it be better? I have complied a list of 10 different  social media tasks for interns to do:

Understand Social Media …

Now that social media has become the choice of marketing for many SMEs, more employers in Singapore are setting guidelines on using the social web to prevent employees from breaching certain code of ethics or business regulations.

I have been doing research and talking to people and notice that there are actually 5 type of companies that let employees participate in social media. So here are the breakdown of those 5 types and hopefully your company can identify one of these and think about how you can get into the social web as well.
Type One: Not Knowing Anything at All
This is a model where the brand have no rules and lack of resources to launch their social media campaign. It’s now free for all. I do see …