Sometimes you wonder, why something as simple as Twitter that can only update 140 characters can cause so much confusion among content marketers. Maybe we should see Twitter as a hammer, a tool that is simple to use yet powerful. It can help build a 3 storage bookshelf or it can be use to build a home that can house an entire family.

It all depends on how you will be using the hammer. Will you wield it in a disastrous way or will you use it skillfully together with a group of like-minded individuals. It is the same concept for Twitter, do poorly and you will smash your thumb, do it well and you can bring significant results to your content marketing. Here are 5 easy ways to strengthen your content marketing efforts.

Share your thoughts in small, bite size updates

Some of us spend alot of time blogging, writing articles and sharing our knowledge. This is good and still important. But besides doing that, how about writing bite size (140 characters) updates that will deliver a thought precisely and can resonate through the twittersphere, making you a thought leader.

Monitor and interact with conversations

Because content marketing is about conversation as it is broadcasting your message, you will still need to maintain a dialogue with customers, prospects and industry leaders. By using tools such as Tweetdeck and TweetGrid, you can monitor what is been said, participate and add value to the conversations.

Follow the critical trends in your market

With the technology moving so fast, it is quite hard to stay current. Therefore, we need all the help we can get. Twitter is an ideal tool to help us follow the trends of our industry. You can make use of tools such as Twitter Search or Monitter to find out what is going on around the topic of your choice.

Create interest group to discuss pressing problems

creating an interest group can help you focus on major issues that is bugging your prospects or customers. One of the tools you can use is Tweetworks since it can create ad hoc group on the fly.

Extend the reach of your blog post

Bloggers want to reach as many people as they can with their work. As we increase our use of Twitter, we may develop hundreds or even thousands of followers on Twitter whom may be interested in the articles we write. Using Twitterfeed, we may be able to automatically pull our blog post on to Twitter.

Many people think that Twitter is just a fad. But I am sure that for content marketers, it is a tool that may be useful to build your credibility and reputation as a thought leader.

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5. How Businesses Are Using Twitter