It has been awhile since I post snapshots of offices to inspire you. Finally, I’ve got a reason to do so. It seems like everyone is using Facebook to connect to their friends,but that is not true. There are still many powerful social networking sites around that is worth exploring and Hyves.net is one of them.
Based in the Netherlands, it is one of the largest social networking site in the country with about 9 milllion users. That is almost half the population in Netherlands.
Their office is also very interesting, with …

While more and more companies are trying to break the ’social media code’, many seem to understand that consumers no longer find it exciting to friend a brand with just a single click of the mouse on the brand’s Facebook page. If that is the case, why are there so many companies trying to increase spending on social media in 2010? Probably because it’s easier to follow the crowd than redefine marketing around consumer’s touchpoint.
Nathaniel Perez provided some guiding principles to help us get beyond the tactical earned social media …

Great news for all of you. I have just release 2 ebooks free for download. ‘Twitter Apps for Business‘ and ‘Facebook Apps for Business‘ are a compilations of 60+ apps for business owners and marketing professionals to leverage on and use. It is a list of  apps to enhance and save time when conducting business matters on these two popular social platforms.
We hope you can help us spread these ebooks to your business associates and benefit them too. I will be coming up with 2 more ebooks next month so …

It seems like conducting survey is a trend now. Everyone I know are coming up with surveys to understand their target market. Therefore, to follow the crowd, I too have a survey I need you to help me with. ‘Challenges Marketers Face With Social Media‘ is a survey to find out more about what challenges you are facing with when it comes to social media. It also allows me to understand how I can design my programs to help you meet those challenges. So, please help me help yourself by …

Not long ago, Channel NewsAsia posted a report highlighting the importance of monitoring social media for corporate reputation. In the report, they suggest SMEs invest more to monitor what is being said because it would affect the company’s reputations as well as business prospects.
One of the example highlighted in the article is the protests against US beef imports in South Korea in 2008. experts says that the reason the matter blew out of proportion is because the South Korean authorities did not monitor the rumors on the cyberspace about the …

A couple of months ago, we showed you the real number of fans an average brand have on Facebook. On Penn-Olson, I also wrote about why there are so many Fan Page having as fewer as 100 fans. There are many reasons for this. Many fan pages may be niche or local brands and some are small but powerful people interested in a certain topic.
For many brands, size is an important part of social media marketing and Facebook were used specifically in these area. However, this is usually not the …

Anyone can start a conversation about social media. You don’t have to be from the communications department to do it. Whether you are from HR, customer service, finance, PR, sales and marketing, everyone can contribute and open a discussion to help your company progress forward in the areas of social media. The intent is to get you on the phone or even email and ask for 15 minutes of  time from people that can move social media forward in your organization.
You can ask them two or three questions that can …