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Articles Archive for October 2009

Inspiration »

[31 Oct 2009 | No Comment | 126 views]
Halloween FAIL – Please Do Not Wear These Costumes

Yeah! Today is Halloween and you must be wondering what costumes you want to wear for a night out. Why not check out what we have for you?

These are various disastrous costumes people wear for their Halloween. Why am I showing them to you? We hope to help you decide what not to wear for this year’s Halloween. Hope you are inspired! Have fun!

Office Snapshots »

[31 Oct 2009 | No Comment | 148 views]
Take a Trip to LinkedIn Office

We all may have heard about LinkedIn. It’s one of the largest social networking sites for professionals. You have the privilege to actually take a look at what LinkedIn office really look like because as far as I am understand, there isn’t many websites carrying their office pictures. So, are you inspired?

Opinion Piece »

[29 Oct 2009 | No Comment | 123 views]
Branding Start From Knowing Who You Are

This post is out to all those “you should be using social media for your business” folks. With all the buzz and media attention around it, I think social media is a little overrated. Yes, I agree that it’s a very powerful way of broadcasting your products or services to your customers, but many still doesn’t know how to do it right. Today, let’s discuss something more important than social media. Let’s discuss about your identity, your brand.  You see, I believe that your brand consist of who you are, …

Facebook »

[28 Oct 2009 | No Comment | 204 views]
Vitamin Water to Crowdsource their Flavored Drink on Facebook

Most of you may not have heard about Vitamin Water (not sure if it is sold in Singapore at all). It’s a vitamin drink flavor co-created by 50 Cent and a top seller in the vitamin drink industry. As good as the flavor goes, Vitamin Water understand that they need to keep innovating and make the flavor better every time.
Vitamin Water is no a stranger to social media marketing and this time, they are trying to tab into the Facebook community for flavor innovation ideas. The brand’s latest Facebook gimmick …

Inspiration »

[26 Oct 2009 | No Comment | 132 views]
Souvenir Landmarks Campaign Ideas

Here are some very interesting pictures that I think the Singapore Tourism Board can be inspired to do.
Talented photographer Michael Hughes travels all over the world and takes pictures of cheap souvenirs in front of famous landmarks.
Can you create a contest/campaign and get your customers to do likewise for your brand and share them on social media platforms?

For more of Michael Hughes’s work, visit hughes-photography.eu

Case Studies »

[23 Oct 2009 | No Comment | 194 views]
5 Things You Can Learn From Whole Foods Social Media Endeavor

Despite recent boo boo by Whole Foods CEO and the resulting boycott on Facebook, you can’t deny that Whole Foods has impressively embracing social media more than most companies. Currently, they have more than 1.5 million followers on Twitter and more than 146,000 fan on Facebook (it’s still growing).It’s even more remarkable for the fact that this is a 30 year old company with more than 500,000 employees and more than 270 stores worldwide.
So what are the secrets for their social media success? I did a research and found that …

Blogging »

[21 Oct 2009 | No Comment | 241 views]
5 Blogging Goals You Want to Achieve

One of your main objectives to setting up a business blog is so that you can attract the right type of readers you want to attract. However, beyond this primary objective, there are several other goals top bloggers all want to achieve.
In this post, I will share with you 5 blogging goals that will require you and your team to keep the big picture in mind. Your team will need to know the value of the goals and how it can contribute to the overall success of the blog. Like …