Articles Archive for September 2009
Office Snapshots »
Facebook »
Of all the social media platforms I have been using, LinkedIn included, I realize that Facebook is one the most stable and most suitable for small businesses to reach out to their target audience. The Facebook platform have a scale of about 300,000,000 users to date and about 290,000,000 unique visitors a month. That is a large amount of traffic, considering that Facebook is now the 4th most visited website in the world.
Opinion Piece »
We are beginning to see more and more businesses using social media platforms such as Facebook and Twitter to reach out to their customers. Some of the larger companies such as NTUC may have a dozen people sitting in front of the computer tweeting and engaging their customers, sounds great right? But are we going to get to a point of business social media saturation? Will we be seeing more businesses and employees than customers themselves? In fact, I am interested to find out about the breakdown between individuals who …
Case Studies »
Netflix, the company that provides online movie rental services created a challenging contest that lasted for 3 years with 50,000 entries. The challenge was to improve Netflix’s movie recommendation engine by more than 10%, something which requires deep technical knowledge such as predictive modeling and statistical scoring.
Inspiration »
To embrace the upcoming F1 race in Singapore, I have changed my blogging sequence to bring you something really interesting. The PUMA retail team recently build a Ferrari F1 car out of nothing more than clothes, caps, shoes and bags. What is interesting is not just the creative idea generated, but the cost of production and promoting the PUMA brand. The video went on Youtube on 16 Sep and within one week they’ve got 36 comments and almost 50,000 views (as of 24 Sep). I don’t think the cost of …
Inspiration »
The periodic table is something you will be familiar with if you have attended basic chemistry lessons. However, is there a link between social media and chemistry? Well, seem like there is. Rick Liebling from EyeCube created a very interesting periodic table for social media and share them with the world. You can download the table at Flickr and share them in your network too.
Imagine Twitter + commenting + sharing will give you one kind of results compared to LinkedIn + Facebook + blogging. Or how about the heavy weights …

