Most of you might have heard about the Japanese fast fashion brand UNIQLO that planted an outlet in Tampines 1 recently. But you might not have seen their new global site or even their new animated story that introduce UNIQLO. The animated story tell the world what the brand represent and what it does in a unique animation that goes on for a good 10 minutes. It has this really compelling content that make you want to watch all the way till the end. You can check out the animated …

I have been doing research and talking to people and notice that there are actually 5 type of companies that let employees participate in social media. So here are the breakdown of those 5 types and hopefully your company can identify one of these and think about how you can get into the social web as well.
Type One: Not Knowing Anything at All
This is a model where the brand have no rules and lack of resources to launch their social media campaign. It’s now free for all. I do see …

Sony Vaio recently launched an interesting viral video on Youtube called ‘Say No to Social’. It’s about a bunch of social media addicts in rehab center trying to curb their addiction of online communities. Since the video launch in 12 Aug, about 50,000 views have been registered. Though it’s not really something to boost about, let’s see what happen when Sony grow it into a full blown campaign.
Sony Vaio follow up the video campaign with a micro site and even have a cool T-shirt store to boot. So if you …

Recently, two surveys are making waves on the social media screen by drawing different conclusions. The first study came from Workplace Media which stated that 96% of employed consumers won’t think less about a brand if it doesn’t have a web presence. While 25% of consumers recommending a business or a product on social networking sites, only 18% actually act on those recommendations.

However, yet another study by Nielsen involving 25,000 people around 50 countries suggested that 90% of internet consumers worldwide trust recommendations from people they know while 70% of …

I thought this is something worth sharing. Paul Wilson, a freelance/corporate Web marketer and blogger, uncovered several examples of Tweets that contributed to the firing of individuals who didn’t think before publishing their thoughts on Twitter.
Top 10 Tweets to Get You Fired:
1. “hate my job!! i want to tell my bosses how dumb they are and how meaningless this job is, then quit, and be happy!”
2. “So my job was to test all the food at the new resturant, can I just say, ughew. I’m going to taco bell then …

The ‘new media’ era have invaded the government agencies in Singapore. The Singapore Government will be putting in more resources to beef up their capabilities an tap on to some of the trendiest new media tools.
It is a fact that more young Singaporeans are getting online to get their information and to network. In order to reach out to these group of people, the only way is to speak their language. In the virtual world, this means having a presence online.
One government agency that took the lead was National Heritage …

Web 1.0 was described as the ‘read only’ internet. At that time, there were no blogs, no social networking sites but just web pages with text and images. Only webmasters were publishing content. 10 years later, social networking sites started to pop up. In web 2.0, users were given the authority to create content, distribute it and discuss about it. This new internet gave users the ‘read-write’ capabilities that was never found before. In other words, the internet had expanded into into a higher dimension, allowing users more ways to …