It’s no longer rosy as it seem in the advertising world as the market has been permanently reset at a lower level and revenues. In fact, it may not bounce back to pre-recession highs. Chief executive officer Steve Ballmer was at the Cannes Lions International Advertising Festival and had warn that the future of traditional media, such as broadcast and print publishers would have to plan business models around a smaller share of advertising dollars.

So, we already know that the ‘King of Pop’, Michael Jackson have died. It was first announced at 5.30am Singapore time (and I am sleeping) and I got the devastating news through my Facebook the moment I woke up. Everyone on my Facebook were talking about his death. But ever wonder how they got to know about this in the first place?

One of the best way of using social media is to raise funds for a cause. Time and time again, social media became the mechanism of getting huge amount of donations from people all around the world. Take Obama’s presidency campaign for example. With the use of new media, he is able to raise half a billion dollars (that is like $500,000,000). Without social media, he might only raise a fraction of it.
Another inspiring story is about a pair of students trying to raise funds for an injured dog they …

I think you might have seen the ad on the newspaper or somewhere in public. Buger King launch their ‘‘Super Seven Incher” promotion recently and have created a big hoo-haa not only in Singapore but in the US too. The ad began with the headline that read:
“IT’LL BLOW YOUR MIND AWAY: Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and …

With all the news agencies banned from reporting on the protest in Iran, social media have taken a very big role in providing people around the world with first hand accounts of the crisis in the country. Since the protest broke out in mid Jun, many social networking sites including YouTube have provided the platform to allow common people in the country to distribute images, video clips and even organize rallies for the cause.

Social media is now widely use by businesses to create brand awareness and build engagement with their stakeholders. However, the social web is more than just for commercial use. Societies have been impacted and changed with the introduction of social media in 2007. This is a series to showcase the examples of how social media have grown to become one of the most important form medium to share, receive and act on information.
The Barack Obama Campaign

The most popular examples of how social media should be use can be learn from …

Finally, CommunicAsia 2009 is over after 4 days of exhibitions. Went there on Wednesday and there are so many local and foreign delegates walking around the convention hall. Being first time there, I didn’t have much expectations except that I understand there will be a display of great innovative products and services.