HubSpot created a very good graphical timeline on inbound marketing. For those who do not know what inbound marketing is, Wikipedia define it as “Inbound marketing is a style of marketing that focuses on getting found by customers”. HubSpot started the timeline with the invention of search engine in 1994 and end with 220,000,000 iPods sold worldwide.
Take a look at the timeline and you will realize the demise of traditional marketing and the importance of inbound marketing.
Source: HubSpot
Inbound marketing is a style of marketing that focuses on getting found by …

Time really flies. It’s already the second month of the new year and many of you know that this year is going to be the year of social media marketing. From my previous post, we know that SMEs will devote more marketing budget to social media instead of traditional media. But where will the money go? Well, in this post, we will explore some of the avenue where social media budget will flow to this year.

This is a video to demonstrate how Google is integrating your status updates on Facebook and your tweets on Twitter into their real time search results. It now makes it easier for businesses to be found on the internet without spending too much money on SEO or even PPC. Can you see how small businesses can take advantage of it?

We all want our videos to be seen by millions on Youtube. Been talk about in prominent blogs or websites and if God permits, a small article will be devoted to that video.
However, reality can be cruel. Not every video you create can go to the front page of YouTube. Not every video have the luxury to be view by millions and not every video can go viral.
Tips in building trust with videos
Here are some tips on how you can make your video go viral and possibly get more clicks. …

It has been awhile since I post snapshots of offices to inspire you. Finally, I’ve got a reason to do so. It seems like everyone is using Facebook to connect to their friends,but that is not true. There are still many powerful social networking sites around that is worth exploring and Hyves.net is one of them.
Based in the Netherlands, it is one of the largest social networking site in the country with about 9 milllion users. That is almost half the population in Netherlands.
Their office is also very interesting, with …

While more and more companies are trying to break the ’social media code’, many seem to understand that consumers no longer find it exciting to friend a brand with just a single click of the mouse on the brand’s Facebook page. If that is the case, why are there so many companies trying to increase spending on social media in 2010? Probably because it’s easier to follow the crowd than redefine marketing around consumer’s touchpoint.
Nathaniel Perez provided some guiding principles to help us get beyond the tactical earned social media …